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Loved the contribution from Jonathan Kempe in this letter primarily for the lyrical writing style. Although it was fun to read along with, it left a curiously empty sensation when I was done. Jonathan exhorts us to tune out the noise, focus on the 'right' things and ignore the unimportant ones in our supply chain operations. Which is, of course, the basic formula for success--or at least sanity--in virtually every aspect of life. How do we know we are focusing on the 'right' things, and not merely doubling down on a pattern of behavior with inconsistent or even diminishing returns? How do we distinguish between noise and real patterns?

Tell us how to cope with the bad decisions or the unexpectedly negative outcomes we are all sure to experience, overcome the mental blow of an executional failure, and either learn fast or recover swiftly and keep moving on.

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