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Brilliant - love the Xmas lights analogy - especially in July lol 😉.

BTW - I'd love to see a piece on why startups should think hard about whether to take VC money or not. There are a lot of cons that I feel many SMART STARTUP TECHY TYPES just don't understand until it's too late.

I've spoke to several of them and they are clearly not aware of many of the real life negatives of taking VC money until it's way too late - and they get diluted down to nothing as their baby needs more and more cash to keep growing while burning increasing amounts of money. Nobody seems to be talking about this, nor educating these founders. Just a thought.

Eric, as always, your insights are always appreciated (like the Xmas lights analogy that I'll now never be able to get out of my head lol). 👍

Tim Higham

CEO

AscendTMS

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